Director said: Superb from Prague, and melt in Prague. Brand, history, culture and every corner of the city are closely related, will not cut, not broken. In his view, New Superb ‘s life is given by the city of Prague, she is mother, any Superb in the square brick Prague, Charles Bridge under the sun, the streets of the ancient city of exhilarating gallop. Pride and persistence, forward and surging, because New Superb, unique ingenuity.